主要研究方向为电子商务 大数据营销、共享经济、数字化旅游和企业创新等管理信息系统交叉学科研究方向。其撰写的电子商务案例和社区网络软件案例被哈佛案例库录用。Information and Management 特邀编委。International Journal of Information System and Management 主编。

工作经历：

曾经从事过的工作有：计算机研究科学家、网络开发工程师、投资分析师。他先后参与创立了一家跨境电商和虚拟货币交易平台、伦敦大学消费者与企业数字分析中心和曙光国际联合研究院。主要研究方向为数据分析，营销创新和技术，信息系统，旅游营销和在线消费者行为。其针对网络交易诈骗的研究得到多家媒体转载。在产学研方面具有自己独有的见解和经验。

研究兴趣/领域：

近 5 年来已经在信息系统采纳、电子商务旅游、虚拟社区领域积累了富的研究经验和研究成果。20多篇研究成果均发表国际权威 SSCI 期刊 包括Journal of Management Information System, Journal of Information Technology, Information System Journal, Information & Management, Harvard Business Review, Electronic Commerce Research and Application, Computers in Human Behavior, Tourism Management, Psychology & Marketing and Energy Policy 和一流国际信息系统会议包括ICIS、HICSS、 AMCIS、 ECIS、 and PACIS. 担任国际期刊International Journal of Information System and Management 主编。

教育背景：

 PhD Norwich Business School, University of East Anglia

代表期刊论文：

Guo, Y., Li, X., & Zeng, X. (2019). Platform Competition in the Sharing Economy: Understanding How Ride-Hailing Services Influence New Car Purchases. Journal of Management Information Systems, 36(4), 1043-1070.

Sun, Y., Shao, X., Li, X., Guo, Y., & Nie, K. (2019). How live streaming influences purchase intentions in social commerce: An IT affordance perspective. Electronic Commerce Research and Applications, 37, 100886.

Li, X., Bao, Y., & Guo, Y. (2018). Alliance formation under higher order uncertainty: E mbeddedness, fear, and gradualism. Managerial and Decision Economics, 39(7), 821-831.

Ling, B., Guo, Y., & Chen, D. (2018). Change leadership and employees’ commitment to change. Journal of Personnel Psychology.

Guo, Y., Zhu, Y., Barnes, S. J., Bao, Y., Li, X., & Le‐Nguyen, K. (2018). Understanding cross‐product purchase intention in an IT brand extension context. Psychology & Marketing, 35(6), 392-411.

Guo, Y., Bao, Y., Stuart, B. J., & Le‐Nguyen, K. (2018). To sell or not to sell: Exploring sellers' trust and risk of chargeback fraud in cross‐border electronic commerce. Information Systems Journal, 28(2), 359-383

Guo, Y., Barnes, S. J., & Jia, Q. (2017). Mining meaning from online ratings and reviews: Tourist satisfaction analysis using latent dirichlet allocation. Tourism Management, 59, 467-483.

Le-Nguyen, K. and Guo, Y. (2016) PEACESOFT: Choosing e-commerce strategies: A Case of eBay.vn, Journal of Information Technology Teaching Case 6,1(ABS 3star AIS Senior Scholar Basket Top 8 Journals), also collected and published by Harvard Case Publisher and Harvard Business Review

Guo*, Y., & Barnes, S. (2012) “A Conceptual Model of Purchase Behavior in Virtual Worlds,”

Journal of Computer Information System, 52(3), 18-30

Guo, Y., & Barnes, S. (2011). Purchase behavior in virtual worlds: An empirical investigation in Second Life. Information & Management, 48(7), 303-312.

Guo*, Y., & Barnes, S. (2009). Virtual Item Purchase Behavior in Virtual Worlds: An

Exploratory Investigation. Electronic Commerce Research, 9(1-2), 77-96

Guo, Y., & Barnes, S. (2007). Why People Buy Virtual Items in Virtual Worlds with Real

Money. The DATA BASE for Advances in Information Systems 38(4), 69-76

荣誉和奖励：

The 52th Hawaii International Conference on System Sciences (HICSS) 最佳论文提名 at Strategy, Information, Technology, Economics, and Society (SITES) track.

1篇论文被入选2019年ESI高被引论文

2016 The 16th International Conference on Electronic Business (ICEB 2016)国际电子商务会议 ICEB 最佳论文奖

Information & Management 杰出审稿人贡献奖